Who is the “lifestyle brand” expert for Yucatán? Of all the influential people who could claim the mantle, who will be our Martha Stewart?
Martha took a ramshackle farmhouse on two acres at 54 Turkey Hill Road South in Westport, and ran with it. It wasn’t a very practical house, but over time, she expanded it, made it distinctive and built a brand around it. She made it a good investment. Her magazine and TV shows were awesome. In person, she was a very scary person, but she knew how to carve out an identity, and she reinvented and shared that Connecticut gold-coast aesthetic with the world, with art-of-living tips anyone could use, anywhere. She covered not just cooking, but also décor, construction, crafting, landscaping, growing vegetables and cutting gardens, entertaining and even health.
(How would such a perfectionist fare in Mérida, where resigned expats mutter “T.I.M.,” or “This is Mexico.”)
One of her associates, Dr. Brent Ridge, took that formula and with his husband, Josh Kilmer-Purcell, bought a [Read more…]