Who are they and why are they so happy, I wondered.
I struck up some small-talk with one of the more approachable. “Is this a group?” I inquired.
I learned that they were publishing executives who had just enjoyed a long weekend at the Fiesta Americana. Make that a free long weekend at the Fiesta Americana. The smart traveler finds a way to get their employer to pay for it.
What I want to know now is, who sent them to Mérida instead of Tulum or Cancún? It would be very easy to arrange a conference at the beach, or to Vegas or Disney World, but those destinations are so aggressively touristy, it’s tough to get anything done. Believe me, I’ve been to conferences to those more decadent destinations, and those morning sessions are tough with a hangover. The smart money goes to Mérida, which is a culturally rich trip for your attendees without the more lurid temptations (even at Disney).
So how do I get my trade group to select Mérida for its 2013 conference? We mainly have our annual workshop in the 48 states, but every few years we select an international destination. Mexico City has been discussed, but I think everyone who knows me where I’d rather go.