Why do I mention Moda Nextel? I was doing an image search on the web when I came across some high-fashion runway shots taken at their gala event in Mérida last March. The spectacle not only showcased the spring/summer collections, but also brought out the best of one of Paseo de Montejo’s beauty spots, La Quinta Montes Molina. Up the road, on the terrace of the restaurant/hotel Roses y Xocolate, a fashion preview earned them mention in a fashion magazine. Not bad exposure for all of us.
Now, this is definitely not what we come to Mérida for, but it’s pretty cool that someone appreciated the city’s charms when choosing a place to bring models and buyers. Moda Nextel has legs, and not just on the catwalk. They will be in Mexico City in 2012, featuring Oscar De La Renta. And what of Mérida? I’m pretty sure it’s a long time before we see a Marc Jacobs on Calle 60.