To follow up on that last post about SEO, as of early Friday morning, the earlier post about the TV commercial in which two guys learn fluent Spanish on a road trip is my second most popular post ever, second only to the one that asks if houses (like Pianista) that were on “House Hunters International” sell faster. Considering the latter post has had since July to accumulate hits, my silly little dashed-off item about learning Spanish will almost certainly make it to the top of the list. It’s only four hits away.
The post itself? Meh. Like I said, the topic has covered thoroughly online, and won’t ever make it on Google’s radar. Writing about something with a concentrated following — “House Hunters,” Mérida, “The Royal Tour” series — is more likely to get some attention.
It’s still wrapped in some mystery, with Google’s logarithms a well-kept secret. Early last year, a small U.S. newspaper wrote a brief item about a dead bobcat found along a highway, and to this day it yields about 180 hits a day, quite a lot for a news item never intended to arouse interest for more than a few days. My friends there are baffled, and a little amused, that clicks from all over the globe keep this item evergreen.
I mentioned how using the right words in your posts can help build an audience, but most of these people who find randomly you don’t really return and join your community unless the basic premise of the blog grabs them. The people who clicked on my latest “hit” just wanted to view the commercial, or perhaps learn about the actors. They weren’t interested in me or my goals, which is the premise of this blog.
That’s OK, though. Mainly, it’s just fun to create a post and see what catches fire.